Digital Marketing Manager

Job Description
An exciting Digital Marketing Manager position has become available with the first super intelligent conversational accounting software startup. This is a rare opportunity to join a fast growing startup where you will help lead our digital marketing efforts. If you’re intellectually curious, want to develop your leadership skills, and can thrive in an entrepreneurial environment, then this is the role for you!

Responsibilities:
Work with product, engineering and operations teams to shape and articulate the brand strategy, leading execution of it through content, website, advertising and messaging tactics.
– Create buyer personas, and leading a high ROI marketing campaign that generates highly qualified sales leads
– Ideate and implement offline and online strategies for user acquisition, engagement, retention and referral
– Align market opportunity, UVPs, positioning and go-to-market plans
– Produce Content Marketing materials
– Develop, analyze and interpret Marketing KPIs
– Recruit, build and manage your team to support growth and acquisition targets

Required Skills:
– A deep understanding of the Fintech industry.
– Proven performance in an entrepreneurial or startup environment
– At least 3 years of experience in B2B SaaS startups with at least 1 year of paid and organic search to drive revenue and traffic
– Experience building and optimizing the technical stack required for automation across the marketing function.
– Demonstrable experience in creating end-to-end sales enablement materials, including sales decks, case studies and thought leadership pieces to drive interest and improve seller effectiveness.
– A strong branding background, with a deep understanding of Marketing’s role in development, evolution and monetization of products & services.
– Proven experience in developing highly creative new marketing concepts and sales-focused strategies.
– The ability to design the collection of key data inputs, analyse them, and turn them into insight-driven decision making to deliver clear results and marketing optimization.
– Experience in all demand gen channels including SEM, SEO, email, lifecycle marketing and webinars.
– Familiarity with SQL, R or Python for data analysis
– A Bachelor’s Degree in a business or marketing related discipline.

Why Express:
– Amazing exposure at one of the fastest growing startups.
– Be apart of the AI + Fintech revolution
– A great environment to deepen your experience and knowledge.
– Endless career opportunities for those that go above and beyond.
– Work with a team that treats culture like a product, it’s constantly changing and evolving.
– A great collaborative environment which rewards initiative and thinking out of the box.
– Your hard work will save 400 million hours wasted on manual bookkeeping costing Australian businesses $20 billion a year